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5 Reasons Why Hotels Don’t Implement Guest Apps

24 February 2021
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We live in the digital age, which means that we are all used to quickly receiving the necessary information, communicating, and placing orders online. Hotel guests are no exception. While staying at the hotel they expect excellent service and quick solutions to emerging issues. They also want to feel safe in today’s pandemic. A guest application can provide real help today. Such an app allows the guest to communicate with the receptionist via chat with no language barrier and order services in one click. While the upsides are obvious, many hotels are still slow to implement guest apps. For what reason? Let’s take a look at the most common hotel arguments.

“We are a recognizable/luxury hotel brand, the guest app is not our format”

Major players of the luxury hotel market should pay attention to digital tools for guest services in the first place. It is from luxury hotels that guests expect innovation and comfort. So if upon check-in, a guest discovers that for communicating with the receptionist or ordering services, he has to use the phone or even go to the front desk, it is fraught with at least huge disappointment.

“We are all about personal contact”

By communicating with a guest via the app chat, you keep personal contact 24/7 and, moreover, allow the guest to feel safe. Also, the application allows you to send personalized offers and discounts to the guest.

“Implementing a new guest service takes a lot of time and staff training”

As a rule, guest services are very easy to use for both the hotelier and the guest; they have a user-friendly interface. If your hotel receptionist has basic computer/smartphone skills, you won’t have to spend a lot of time for training. System setup usually takes no more than 15–30 minutes.

“We have a mobile version of the website with everything the guest may need”

Firstly, most likely your site does not provide guests with instant access to services, while a guest app allows ordering any service in one click. Secondly, the site will not replace a two-way channel of communication with a guest — chat.

“Our PMS is enough to know what customers need “

That’s right, you have a PMS to cover all things concerning booking, reservation, etc. Do you know all about your customers’ needs in the hotel? That’s what the guest app is about.

And although in the midst of a pandemic, many hoteliers prefer to cut costs as much as possible and not spend money on implementing new services, now is the time to think about it. The guest app Satisfy Travel will allow your brand to become even more recognizable and luxurious, to maintain personal contact with the guest, improve the quality of service and guest loyalty.